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Thursday, September 24, 2009

Expoliting Chaos, and celebrating failure

Jeremy Gutsche
one of the most requested keynote speakers
on the forefront of cool
trend publication
trendhunter tv
unlocking cool

viral trends

2 youtube videos

Innovation - Unlocking CoolInnovation - Unlocking Cool (VIDEO)

One of the world's most favorited presentations at, Unlocking Cool is a beginning-to-end exploration of how to leverage viral trends and methodical innovation to generate breakthrough ideas. The presentation is visually engaging, packed with vivid examples, multimedia and audience participation. Jeremy begins with importance of culture and customer obsession. He then enthralls the audience with captivating micro-trends, providing a toolkit to filter ideas down to 'clusters of inspiration'. Finally, he teaches the audience how to articulate their messages for viral infection. Tech Point called the presentation, "The Perfect Kick-Off." Canada eConnect noted, "Jeremy was the highest rated speaker," and the Editor-in-Chief of Hospitality Design noted, “Jeremy was very well received for his humor, acuity and awareness. Spot on. Highly recommended.” [More]

Strategy - Exploiting ChaosStrategy - Exploiting Chaos (GALLERY)

Micro-trends and viral innovations surround us. But if you layer on our customers, competitors and corporate strategies, it becomes difficult to focus. Inspiration has become distracting. So how do we make sense of all the noise? Whether you’re an entrepreneur, artist, bureaucrat or marketer, your goal probably involves creating something that ‘connects’ with other human beings. In the pursuit of something that ‘connects’, your creativity is probably hindered by organizational structure, uncertainty and unexploited opportunities. This keynote is not about traditional strategy. This keynote is about cutting edge frameworks and powerful ideas that will empower your organization to exploit chaos. [More]

Leadership - Culture of InnovationLeadership - Culture of Innovation (GALLERY)

In a world of increased competition, intensified customer demands and shifting employee demographics, a culture of innovation is more important than ever before. Jeremy's Culture of Innovation framework exposes the audience to ground-breaking ideas related to perspective, customer obsession, tolerance for failure and creativity. In these categories, he provides examples that prove you can't just check the box, you have to be revolutionary. The presentation provides a toolkit of ideas and examples of how leading innovators are changing the game to cultivate breakthrough organizations. [More]

Trends - Clusters of InspirationTrends - Clusters of Inspiration (GALLERY)

Leveraging the world's largest database micro-trends, Jeremy's team filters through the most viral innovations in the world to create 'Clusters of Inspiration'. Trend Hunter has sold these reports for $1000 per copy to leading marketers and innovators around the world. The content has been sourced by the Economist, Financial Times, Guardian, CBC, and dozens of leading newspapers. Clients include cutting edge companies like Microsoft, Yahoo and eBay. In this presentation, Jeremy walks the audience through clusters of inspiration in their market and adjacent industries. [More]

Creativity - Trend HuntingCreativity - Trend Hunting (GALLERY)

When people think of trends, they trend to think of macro influences like: eco, consolidation, web 2.0 and aging boomers. But everyone knows these, so they don’t help your innovation process. Trend Hunting involves the methodical approach to identifying clusters of opportunity that are meaningful for your specific problem. By leveraging cutting edge techniques, innovators can leverage viral trends to generate ideas, stimulate creativity and ultimately unlock cool. [More]

Marketing - Infectious MessagingMarketing - Infectious Messaging (GALLERY)

With over 8 million monthly views and citations in more than 40,000 online publications, Jeremy Gutsche's Trend Hunter magazine thrives in the world of viral marketing. In this presentation, Jeremy uses viral videos, vivid examples and the cutting edge of online marketing to captivate his audience. Then he goes beyond the buzzwords of web 2.0, Facebook, and social marketing to reveal the core elements that make viral messages so infectious. These lessons have profound offline implications, from enhancing customer relationships to giving teams a sense of meaning and alignment. Most importantly, he leaves his audience with his #1 Rule, "Relentlessly obsess about your story." [More]

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